Fashion today is moving faster, but that does not mean consumers should treat garments as disposable. People are becoming more conscious about what they buy, and brands need to respond by creating products that offer versatility, comfort, and relevance beyond a single trend cycle. The objective should not simply be to increase the frequency of purchase, but to ensure that every purchase earns its place in your wardrobe. Krutik Trevadia, executive director at Juliet Apparels, shares simple ways to make your clothes last longer.
Care as instructed
“Care is one of the simplest ways to protect that value. Consumers should follow garment-specific washing instructions, avoid unnecessary washing, use appropriate water temperatures and minimise excessive heat during drying,” said Krutik Trevadia. This becomes particularly important for categories such as innerwear, lingerie, activewear and loungewear, where elasticity, fabric performance and fit directly influence the product experience.
